Jump to content

Sennheiser's new add


CraigF

Recommended Posts

  • 2 weeks later...

Hi. please explain. What's the difference between sennheiser ew100g3  and  sennheiser ew112 g3 ? .Best regards.

 

Seems like the 100 kit includes a plug-on transmitter for handheld microphones while the 112 kit includes only a body pack transmitter:

http://en-us.sennheiser.com/wireless-clip-on-lavalier-microphone-set-presentation-ew-100-eng-g3

 

But I could have this wrong.

Link to comment
Share on other sites

Back to the ad:

 

It sort of misses from a strategy standpoint. Yes, it makes the point that this kind of headphone loves ears, which - for the market - is valid and almost a USP. Good job.

 

But while we recognize the name "Sennheiser", the average buyer won't. And there just isn't enough brand ID that ad to make the name memorable, and inevitably associated with the 'loves ears' concept.

 

Unless Senny takes that 'loves' graphic and exploits it everywhere -- POS displays, product packaging, extra shelf space -- I don't see the ad moving much product.

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
×
  • Create New...