wolf Posted June 12, 2009 Report Share Posted June 12, 2009 * The Wall Street Journal * JUNE 12, 2009 Lawmakers Make Noise About Loud Commercials By FAWN JOHNSON Some members of Congress want broadcasters to turn down the volume on television commercials. A bill sponsored by U.S. Rep. Anna Eshoo (D., Calif.) would require the U.S. Federal Communications Commission to "preclude commercials from being broadcast at louder volumes than the program material they accompany." Broadcasters say they are addressing the problem already. "The major television broadcast networks, including ABC, NBC, CBS and Fox, are each, individually, implementing policies that attempt to control loud commercials," said David Donovan, president of the Association for Maximum Service Television, a broadcast industry trade group, speaking at a hearing Thursday before the House Energy and Commerce Telecommunications Subcommittee. Mr. Donovan said Rep. Eshoo's bill could slow TV stations' voluntary efforts to control commercial volumes because any FCC proceeding would generate debate and uncertainty. "I can assure you that the industry is motivated to act," said NBC Universal Principal Engineer and Audio Architect Jim Starzynksi, also at the hearing. Final review of an industry standard on commercial volume is expected in July, and broadcasters could begin implementing it by fall, he said. Write to Fawn Johnson at fawn.johns Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.