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Ad for the iPad - draws on original ad for the Newton, 1993


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Apple - iPad - What is iPad?

The Apple Newton was the first Personal Digital Assistant (PDA) and was released in 1993. The Newton featured handwriting recognition which received a significant amount of bad press on launch. The recognizer improved significantly in the subsequent releases but it was never quite able to shake the bad reputation. The Newton line was discontinued by Steve Jobs himself after his return to Apple. While most people still carry a negative connotation with Apple's Newton, it was an ahead-of-its-time sort of device that had a hardcore fan base in its day.

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At least you could use the Newton outside in direct sunlight.  (no glare, no backlight screen)

Did you notice that in the iPad spot it is always overcast or shady when they are shown at an "Outside" environment.  Even though the copy says you can use it everywhere, there were no reading on the Beach shots.

----Courtney

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