I got the etymotic er4pros with custom tips for a specific job. The sound was great, but the cable noise drive me crazy.
I then got some Westone es50s, and it was a revelation. The sound is amazing, and the isolation is too, and zero cable noise. They’re not so quick to put in and take out, so I only use them occasionally for production. But on an airplane, everything fades away and I’m in my own very pleasant bubble...