I've been getting the sense I'm not the only one in this position, but I figure it's time to bite the bullet and ask outright.
Is anyone else having trouble getting kit rental fees since for the last year and change?
I'm in NYC, non-union and on the smaller side of things. I've been having a very difficult time getting to acknowledge my kit and labor aren't intertwined. I end up settling a lot now for flat rates. I know every time I'm doing this, I'm screwing the next mixer down the line, which I don't want to do, but a guy's gotta eat.
Sidenote, I have a theory that this is splashback of cameras getting so fad-y. Everytime a new camera comes out, the market gets flooded with owner/operators who all seem to quickly start undercutting each other. I've known Red owners doing around 100/day and operating.
Anyway, is this a phenomena anyone else is seeing or am I doing something wrong?