Thanks Michael,
That's a bit more detailed.
But..
I'm not so sure the W.I.I.F.M approach given would prevent client from circling back to the PA option. I think a better approach...if resistance is encountered..might be to ask how much they are putting into the production, importance/goal of project, then pointing out missing a critical position or staffing it with the wrong person could jeopardize the production.
$.02