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83rd Oscars Live from the ?? Theater


Richard Lightstone, CAS

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Report: Kodak can exit Oscar venue

Ceremony could be held in nameless venue

By
CHRISTY GROSZ

Eastman Kodak has reportedly won the right in bankruptcy court to terminate its sponsorship agreement with the home of the Oscars, setting up the possibility that the venue will be nameless -- or under another sponsor's name -- by the time the Feb. 26 telecast comes around.

According to The New York Times, the ruling did not specify whether the sign atop the venue would need to come down before the Oscars ceremony. The theatre's owner, CIM group, objected to Kodak's request and has expressed qualms about removing the signage.

The naming rights agreement dates back to 2000, when the company agreed to pay $3.6 million per year to call the venue at Hollywood and Highland the Kodak Theatre. Wednesday's ruling would terminate some $38 million of the $72 million contract.

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Feb 22 (Reuters) - Bankrupt Eastman Kodak Co is having its named yanked from Sunday's telecast of the Oscars, the president of the group that gives out the awards said on Wednesday.

"It will be live from the Hollywood and Highland Center in Hollywood, California. That's what the landlord has asked us to do and we're going to do it," said Tom Sherak, president of the Academy of Motion Pictures Arts and Sciences, in an interview with a Los Angeles television station.

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