Display Name Posted April 15 Report Posted April 15 AI might do a lot of magical things but I really don’t like when our inner creativity is challenged or replaced. Me and my Hasselblad, my microphones and mixpre or my Sony F5 and optics helps me capture a thought or visualise an idea or notion. Having something doing this for me reduce my process and what make me feel good, having achieved something from my inner thoughts. “Converting anything into audio opens new possibilities for the entertainment industry and creative professions” they say. I guess a lot of true work be very sparse in 10 years. it just make me sad. https://zeyuet.github.io/AudioX/ https://techxplore.com/news/2025-04-generate-audio-music-tracks-diverse.html Quote
The Documentary Sound Guy Posted April 15 Report Posted April 15 A lot depends on what you mean by "true work". AI can replace sounds where any sound will do. Where a producer or director just wants a sound to fill a space. AI can't "capture a thought" (at least, not beyond the prompt it is given). Arguably, perhaps what it does is capture a "prompt" — but the thinking that's important has to be done by the person doing the prompting. So, AI can replace all the generic "work" that we do where the people hiring us don't really care about the result. Where it doesn't matter what we record, just so long as we record *something*. That will certainly cut out a certain percentage of our business. But if "true work" is, as you say 'capturing a thought or visualizing an idea', that kind of work will become much more valuable, because we will be swimming in AI content that doesn't do that — or doesn't do it beyond the prompt it was given. AI can't actually create meaning; it can only regurgitate what it is asked for. Specifically, this particular tech seems to turn text (easy to create) into audio and video (harder). And, that is sometimes useful as a tool. It is much easier and more natural to communicate via speech and text than to produce sound and video. Producing audio for film is *expensive* ... and we are part of that expense. So, if the person doing the prompting is skilled, perhaps AI will be able to bring making a video closer to the experience of writing, where ideas can flow naturally. That's the promise of AI. But, 'capturing a thought' goes much deeper than turning a thought into a text prompt. Creating something meaningful requires metaphor and context. It requires an intelligence that wants things, that dreams, that envisions, that complains and wishes for a better world. And the reasons for expressing ourselves in audio and visual media is to go beyond words, to go beyond what a prompt can capture. AI can't do that, and I've seen no evidence that its going to be able to do that. We are about to be inundated with "content" that is attention-getting, attractively made, and utterly meaningless. Scratch that, we are already inundated with it, and AI is about to make it worse. Maybe I'm naive, but I have to think we will get bored of it. I know I am. Most of us, when we give our attention to a video or a film, or when we listen to music, are looking for meaning. And, while a wise author with an AI prompt can get some of the way there, meaningful creation is still going to require insight and imagination. It is going to require a lot of thought, preparation, hard work, and time spent in the real world. Ultimately, meaning comes from someone who has something to say. AI doesn't have anything to say. It can only mirror back what what we give it. Having something to say is, as you put it, "true work". So, I'm convinced that the demand for "true work" isn't going away. There will always be a need to experience intelligent and profound perspectives about the world in which we find themselves, and those perspectives cannot originate from AI. They are meaningless if they are not human perspectives. My bigger worry is that our human voices will be drowned out by AI, and that too many people will confuse 'experiencing something' for 'experiencing something profound'. But that's another rant. Quote
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