Matt Bacon AMPS Posted November 13, 2015 Report Share Posted November 13, 2015 Open letter (dated 10th November 2015) to Ed Capp, Vice President of Sales & Marketing at Sound Devices, LLC regarding the UK pricing of the recently announced CL-12 Dear Ed, Thank you firstly for your reply on JWSound (http://jwsoundgroup.net/index.php?/topic/26269-sound-devices-cl-12-pricing-survey/). It is encouraging to hear that Sound Devices want their international customers to have access to your equipment at a fair price - because at the present time, from my perspective, it is anything but. I would like to first make the point that I have been a dedicated Sound Devices user for over a decade during which time I have owned SD 302, 552, 664, 633 mixers as well as 744 & 788 recorders. I most recently purchased a 688 mixer with the intention of adding a CL-12 as soon as it was released. However those plans quickly changed following the release of the list prices by Shure Distribution (your exclusive UK distributor) which were 45%* more than your U.S. list prices and 33%* more expensive than available in Europe. When purchasing Sound Devices machines in the UK I have accepted that they cost more than they do in your home territory due to shipping, import and local distribution costs. These are understandable costs. What myself and other mixers in the UK are frustrated and disappointed with is while these costs could arguably explain the price increase over the U.S. it isn't clear why Europe mainland prices are SO much cheaper as they share these same costs? Currency exchange costs don't even explain the difference either and neither do the differences in VAT percentages within Europe (see list of prices excluding tax at the end of this letter). Faced with such price differentials I took it upon myself earlier this month to contact your other European distributors/dealers to enquire about their CL-12 pricing and the delivery charges to the UK. As a resident of Europe I should enjoy the privilege of the European Single Market which by definition "is a single market in which the free movement of goods, services, capital and persons is assured, and in which citizens are free to live, work, study and do business." (Source: http://eur- lex.europa.eu/summary/chapter/internal_market.html) so was prepared to pay the additional courier costs (if required) to purchase a CL-12 from a European dealer. However to my surprise the first two dealers replied explaining that they were unable to ship to the UK due to their contractural arrangements with Sound Devices?! Rather than asking what those business sensitive contractual arrangements are I would instead like to request clarification (publically) by Sound Devices on a more straight forward question. Do you (Sound Devices) or do you not prevent dealers within the EU from selling to end users in EU countries other than the one they are based? To be clearer as an example, should I as a UK individual or company be able to purchase a Sound Devices product from a dealer based in Slovakia, Germany or Italy? If not, why not? In your reply on JWSound you state that "Sound Devices does not have any sales policy or agreements that conflicts with EU Trade Law.". For the purposes of clarity may I ask how Sound Devices are getting around the European Single Market requirements that "there is no difference between customers anywhere in the EU. EU rules forbid discrimination between service recipients because of their nationality or where they live." (Source: http://europa.eu/youreurope/business/sell-abroad/service-providers/index_en.htm) I accept that as the supplier you are entitled to have local distributors and dealers within each European country. These dealers will understandably and quite rightly set the price of your products based on local factors. For the record I am not disputing the right for Shure Distribution to set the list price of the CL-12 at the price they have (Standard version at £1950 +VAT & Alia version at£2850 +VAT). What I am disputing is that I (and other UK based mixers) should be able to choose which European dealer we buy from based on the premise of the European Single Market. I look forward to hearing from you soon. Meanwhile I shall continue my attempts to contact European dealers I have not yet received a reply from with regards to their CL-12 pricing and delivery costs to the UK. Regards,---Matt BaconLocation Sound Supervisor / Production Sound Mixer * The US list price to the best of my knowledge is $1995 (Standard CL-12) and $2995 (Alaia CL-12) which is roughly £1320 & £1980 respectively.* The UK list price I have been told by more than one dealer to be £1950 +VAT (Standard) and £2850 +VAT (Alaia) * Advertised online by an Italian dealer €1995 +Tax (Standard) and €2995 +Tax (Alaia) which is roughly £1420 & £2120 respectively.* Advertised online by a German dealer €2380 +Tax (Standard) and €3620 +Tax which is roughly £1690 & £2570 respectively. * Advertised online by two Netherlands based dealers €2235 +Tax (Standard) and €3395 +Tax (Alaia) which is roughly £1585 & £2410 respectively. SD CL12 Pricing Open Letter.pdf Quote Link to comment Share on other sites More sharing options...
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